Strategic Renewal & The Speed of Change

Business & Finance, Management & Leadership, Management
Cover of the book Strategic Renewal & The Speed of Change by Jens Kaulbars, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jens Kaulbars ISBN: 9783656072102
Publisher: GRIN Verlag Publication: November 30, 2011
Imprint: GRIN Verlag Language: English
Author: Jens Kaulbars
ISBN: 9783656072102
Publisher: GRIN Verlag
Publication: November 30, 2011
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Bremerhaven, course: Organisational Behaviour & Change Management, language: English, abstract: People change, organisations change, whole industries change. This fact can be clearly observed in all aspects of human life. Only a few weeks ago the author communicated with an employee of Thomas Cook, one of the largest tour operators of the world, and expressed his bewilderment about the absence of the destinations Australia and New Zealand in the new catalogue of the product management department he used to work at. The answer simply was that another department would now be responsible for these destinations. Actually these were not the only news. The team has been relocated to another floor, has been merged with another team, and by the way has a new boss. Moreover, only days ago the author read the news from a relaunch of Air Marin as no-frills tour operating brand of Thomas Cook. This brand did already exist until 2003 and was then abolished to strengthen the Thomas Cook brand Neckermann Preisknüller. These are only small changes within a large company, but they tell the tale of a larger process taking place behind the scenes, a process of change, of strategic renewal. But what is strategic renewal and why are so many companies are involved in change processes despite the estimation that about 70% of all renewal processes do fail.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Bremerhaven, course: Organisational Behaviour & Change Management, language: English, abstract: People change, organisations change, whole industries change. This fact can be clearly observed in all aspects of human life. Only a few weeks ago the author communicated with an employee of Thomas Cook, one of the largest tour operators of the world, and expressed his bewilderment about the absence of the destinations Australia and New Zealand in the new catalogue of the product management department he used to work at. The answer simply was that another department would now be responsible for these destinations. Actually these were not the only news. The team has been relocated to another floor, has been merged with another team, and by the way has a new boss. Moreover, only days ago the author read the news from a relaunch of Air Marin as no-frills tour operating brand of Thomas Cook. This brand did already exist until 2003 and was then abolished to strengthen the Thomas Cook brand Neckermann Preisknüller. These are only small changes within a large company, but they tell the tale of a larger process taking place behind the scenes, a process of change, of strategic renewal. But what is strategic renewal and why are so many companies are involved in change processes despite the estimation that about 70% of all renewal processes do fail.

More books from GRIN Verlag

Cover of the book Bestimmungsgrößen bei der Lehrplanerstellung. Die curricularen Hauptdeterminanten nach Dubs und Reetz by Jens Kaulbars
Cover of the book Rezeptive Mehrsprachigkeit und EuroCom by Jens Kaulbars
Cover of the book Biologische Theorien affektiver Störungen: Neurochemie und Neuroendokrinologie. by Jens Kaulbars
Cover of the book Musiktauschbörsen im Internet. Strafbarkeit von Nutzern und Betreibern nach dem UrhG by Jens Kaulbars
Cover of the book Leserfang und Leserbindung by Jens Kaulbars
Cover of the book Die Interdisziplinäre Längsschnittstudie des Erwachsenenalters by Jens Kaulbars
Cover of the book Framing in der Nachrichtenberichterstattung by Jens Kaulbars
Cover of the book Burnout bei Sozialarbeitern in der hessischen Landkreisverwaltung by Jens Kaulbars
Cover of the book Gott der Schöpfer by Jens Kaulbars
Cover of the book Traumatische Großereignisse an Schulen by Jens Kaulbars
Cover of the book Understanding the role of culture: Fons Trompenaars's concept by Jens Kaulbars
Cover of the book Der Seniorenmarkt - Zielgruppe für den Handel by Jens Kaulbars
Cover of the book Robert Nozicks Skeptizismuskritik by Jens Kaulbars
Cover of the book Soziologischer Erklärungsansatz zur Gewaltbereitschaft von und an Jugendlichen im schulischen Kontext by Jens Kaulbars
Cover of the book Die Netzökonomie digitaler Güter am Beispiel des Potato-Systems - Entwicklung eines Informationssystems by Jens Kaulbars
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy