Strategic Renewal & The Speed of Change

Business & Finance, Management & Leadership, Management
Cover of the book Strategic Renewal & The Speed of Change by Jens Kaulbars, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jens Kaulbars ISBN: 9783656072102
Publisher: GRIN Verlag Publication: November 30, 2011
Imprint: GRIN Verlag Language: English
Author: Jens Kaulbars
ISBN: 9783656072102
Publisher: GRIN Verlag
Publication: November 30, 2011
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Bremerhaven, course: Organisational Behaviour & Change Management, language: English, abstract: People change, organisations change, whole industries change. This fact can be clearly observed in all aspects of human life. Only a few weeks ago the author communicated with an employee of Thomas Cook, one of the largest tour operators of the world, and expressed his bewilderment about the absence of the destinations Australia and New Zealand in the new catalogue of the product management department he used to work at. The answer simply was that another department would now be responsible for these destinations. Actually these were not the only news. The team has been relocated to another floor, has been merged with another team, and by the way has a new boss. Moreover, only days ago the author read the news from a relaunch of Air Marin as no-frills tour operating brand of Thomas Cook. This brand did already exist until 2003 and was then abolished to strengthen the Thomas Cook brand Neckermann Preisknüller. These are only small changes within a large company, but they tell the tale of a larger process taking place behind the scenes, a process of change, of strategic renewal. But what is strategic renewal and why are so many companies are involved in change processes despite the estimation that about 70% of all renewal processes do fail.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Bremerhaven, course: Organisational Behaviour & Change Management, language: English, abstract: People change, organisations change, whole industries change. This fact can be clearly observed in all aspects of human life. Only a few weeks ago the author communicated with an employee of Thomas Cook, one of the largest tour operators of the world, and expressed his bewilderment about the absence of the destinations Australia and New Zealand in the new catalogue of the product management department he used to work at. The answer simply was that another department would now be responsible for these destinations. Actually these were not the only news. The team has been relocated to another floor, has been merged with another team, and by the way has a new boss. Moreover, only days ago the author read the news from a relaunch of Air Marin as no-frills tour operating brand of Thomas Cook. This brand did already exist until 2003 and was then abolished to strengthen the Thomas Cook brand Neckermann Preisknüller. These are only small changes within a large company, but they tell the tale of a larger process taking place behind the scenes, a process of change, of strategic renewal. But what is strategic renewal and why are so many companies are involved in change processes despite the estimation that about 70% of all renewal processes do fail.

More books from GRIN Verlag

Cover of the book Entwicklung und Förderung von Medienkompetenz bei Erwachsenen by Jens Kaulbars
Cover of the book Theorien des soziologischen Wandels by Jens Kaulbars
Cover of the book Eva Peróns positive Darstellung in Alan Pakers 'Evita' by Jens Kaulbars
Cover of the book (Illegale) Migration in die USA. Mexikanische Einwanderer und der American Dream by Jens Kaulbars
Cover of the book Tod und Trauer als Thema im evangelischen Religionsunterricht der Grundschule unter Verwendung pädagogischer Kurzfilme by Jens Kaulbars
Cover of the book Evaluation des Zielvereinbarungsverfahrens einer Kreispolizeibehörde in NRW by Jens Kaulbars
Cover of the book Die Fußballweltmeisterschaft - ein gesellschaftliches Großereignis für Fans und Medien by Jens Kaulbars
Cover of the book 'Pippi Langstrumpf' von Astrid Lindgren - eine phantastische Erzählung? by Jens Kaulbars
Cover of the book Welche durch die Perestrojka entstandenen Schwierigkeiten förderten den Rechtsextremismus in Russland? by Jens Kaulbars
Cover of the book Morphologischer Wandel - Veränderungen von Sprache im Geist der Zeit by Jens Kaulbars
Cover of the book Konzept Öffentlichkeitsarbeit by Jens Kaulbars
Cover of the book Strategien der Musikindustrie im Kampf gegen peer-to-peer-Tauschbörsen: Strafverfahren oder Alternativangebote by Jens Kaulbars
Cover of the book Der Betriebsübergang im Arbeitsrecht by Jens Kaulbars
Cover of the book Wann beginnt menschliches Leben? by Jens Kaulbars
Cover of the book Zu: Johann Gottlieb Fichtes 'Bestimmung des Menschen' - Versuch einer Annäherung und Analyse by Jens Kaulbars
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy