Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources

Business & Finance, Management & Leadership, Operations Research
Cover of the book Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources by Anonymous, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anonymous ISBN: 9783656860334
Publisher: GRIN Verlag Publication: December 15, 2014
Imprint: GRIN Verlag Language: English
Author: Anonymous
ISBN: 9783656860334
Publisher: GRIN Verlag
Publication: December 15, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.

More books from GRIN Verlag

Cover of the book Mitarbeiterbindung: Einfluss materieller und immaterieller Anreize by Anonymous
Cover of the book Freihandelszonen und die einzelnen Formen von Wirtschaftsintegrationen by Anonymous
Cover of the book Urban farming in Detroit by Anonymous
Cover of the book Rückgabe der Mietsache und Abnahmebegehung by Anonymous
Cover of the book Konsolidierung der Demokratie und Genesis von Zivilgesellschaften in postsozialistischen Transformationssystemen in Russland und Tschechien by Anonymous
Cover of the book Komplexe Leistung in der Physik. Fortschritte bei der Erfoschung des Weltalls by Anonymous
Cover of the book Religiösität, Sentimentalität und Mütterlichkeit in 'Uncle Toms Cabin' by Anonymous
Cover of the book Die Dichotomie zwischen 'minstrel stereotype' und 'human figure' der Romanfigur Jim in Mark Twains 'The Adventures of Huckleberry Finn' by Anonymous
Cover of the book Zur Sprachensituation in Kamerun by Anonymous
Cover of the book Private Company Limited by Shares - Eine Gegenüberstellung zur GmbH by Anonymous
Cover of the book Entspannungstraining mit Kindern im Grundschulalter by Anonymous
Cover of the book Dynamik in Gruppen by Anonymous
Cover of the book Negative Stereotype und Erwartungseffekte by Anonymous
Cover of the book Probleme des Übersetzens: Literarische Übersetzungen. Beispiele aus den Sprachen: Deutsch, Französisch und Englisch by Anonymous
Cover of the book Die bäuerliche Arbeitswelt im Mittelalter: der Ackerbau by Anonymous
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy