Social Marketing

Behavior Change for Social Good

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Social Marketing by Nancy R. Lee, Philip Kotler, SAGE Publications
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Author: Nancy R. Lee, Philip Kotler ISBN: 9781544351513
Publisher: SAGE Publications Publication: January 17, 2019
Imprint: SAGE Publications, Inc Language: English
Author: Nancy R. Lee, Philip Kotler
ISBN: 9781544351513
Publisher: SAGE Publications
Publication: January 17, 2019
Imprint: SAGE Publications, Inc
Language: English

*Successful social marketing holds the power to change the world. *

For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

*Successful social marketing holds the power to change the world. *

For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource. 

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