Nancy R Lee: 16 books
by Nancy R. Lee
Language: English
Release Date: May 29, 2009
Language: English
Release Date: May 29, 2009
La prctica del liderazgo gerencial describe al conjunto integral de principios basados sobre conocimiento cientfico incluyente abarcador comprehensivo denominado La organizacin requerida, desarrollada por el Dr. Elliott Jaques y sus colegas mediante el trabajo de investigacin en consultora durante...
The Practice of Managerial Leadership
Second Edition
Language: English
Release Date: August 31, 2017
The Practice of Managerial Leadership describes the comprehensive, science-based set of principles and practices called Requisite Organization, developed by Dr. Elliott Jaques and his colleagues through consulting research work over 55 years in 15 countries. Nancy Lee worked with Dr. Jaques for more...
by Philip Kotler, Nancy R. Lee
Language: English
Release Date: November 2, 2009
Language: English
Release Date: November 2, 2009
This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats. Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life. ...
Social Marketing
Behavior Change for Social Good
Language: English
Release Date: January 17, 2019
*Successful social marketing holds the power to change the world. *
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler...
by Sameer Deshpande, Nancy R. Lee
Language: English
Release Date: October 30, 2013
Language: English
Release Date: October 30, 2013
This book, an adaptation of Nancy R. Lee and Philip Kotler’s highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors...
Marketing in the Public Sector
A Roadmap for Improved Performance
Language: English
Release Date: October 16, 2006
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip...
by Nancy R. Lee
Language: English
Release Date: May 18, 2007
Language: English
Release Date: May 18, 2007
The Practice of Managerial Leadership describes the comprehensive, science-based set of principles and practices called Requisite Organization, developed by Dr. Elliott Jaques and his colleagues through consulting research work over 55 years in 15 countries. Nancy Lee worked with Dr. Jaques for more...
Social Marketing to Protect the Environment
What Works
Language: English
Release Date: May 11, 2011
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative...
Policymaking for Citizen Behavior Change
A Social Marketing Approach
Language: English
Release Date: August 7, 2017
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve...
Mapping "Race"
Critical Approaches to Health Disparities Research
Language: English
Release Date: August 12, 2013
Researchers commonly ask subjects to self-identify their race from a menu of preestablished options. Yet if race is a multidimensional, multilevel social construction, this has profound methodological implications for the sciences and social sciences. Race must inform how we design large-scale data...
Strengths and Challenges of New Immigrant Families
Implications for Research, Education, Policy, and Service
Language: English
Release Date: July 16, 2009
Immigration to America is an issue that often sparks intense emotional reactions_from passion and compassion to anger and even rage. Often missing from the dialogue, however, is discussion of the strengths of immigrant newcomers_the abilities and positive characteristics they bring as individuals...
Signs of Power
The Rise of Cultural Complexity in the Southeast
Language: English
Release Date: November 18, 2010
Traces the sources of power and large-scale organization of prehistoric peoples among Archaic societies.
By focusing on the first instances of mound building, pottery making, fancy polished stone and bone, as well as specialized chipped stone, artifacts, and their widespread exchange, this...
The Sociology of Katrina
Perspectives on a Modern Catastrophe
Language: English
Release Date: September 16, 2010
The second edition of The Sociology of Katrina brings together the nation's top sociological researchers in an effort to deepen our understanding of the modern catastrophe that is Hurricane Katrina. Five years after the storm, its profound impact continues to be felt.
This new edition explores...
War, Media, and Propaganda
A Global Perspective
Language: English
Release Date: September 14, 2004
This timely book presents a multifaceted look at war, media, and propaganda from international perspectives. Focusing on the media's role in global conflicts, prominent authors, journalists, scholars, and researchers provide an insightful overview of the impact of globalization on media practices....
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