Philip Kotler: 42 books
10 péchés mortels en marketing
Symptômes et solutions (Master Class)
Language: French
Release Date: May 26, 2016
Avec les MASTER CLASS, prenez conseil auprès des meilleurs et allez à l’essentielCe livre est la quintessence du « marketing en entreprise » selon Philip Kotler.Philip Kotler est le plus réputé des professeurs en marketing, tant en Europe qu'aux Etats-Unis. Auteur de manuels célébrissimes,...
Market Your Way to Growth
8 Ways to Win
Language: English
Release Date: December 18, 2012
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your...
Kotler On Marketing
How To Create, Win, and Dominate Markets
Language: English
Release Date: September 29, 1999
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally...
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Language: English
Release Date: May 22, 2012
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate...
Marketing for Competitiveness: Asia to The World
In the Age of Digital Consumers
Language: English
Release Date: November 24, 2016
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In...
Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities
Language: English
Release Date: August 6, 2014
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.
City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global...
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
Language: English
Release Date: January 6, 2011
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting...
Ripensare il capitalismo
Soluzioni per un'economia sostenibile e che funzioni meglio per tutti
Language: Italian
Release Date: June 15, 2016
Dalle macerie del Muro di Berlino è emerso vincitore un modello economico. Il capitalismo - in uno spettro che va dal laissez-faire all’autoritario - dà forma alle economie di mercato di tutte le nazioni più ricche e in crescita più rapida. Ma sulla sua lucente facciata appaiono già le prime...
Il marketing per crescere. 8 percorsi per vincere
8 percorsi per vincere
Language: Italian
Release Date: April 8, 2015
Se pensate che le aziende non possano svilupparsi in un’economia a basso tasso di sviluppo, Philip Kotler (il guru del marketing) e Milton Kotler (quarant’anni di esperienza nel marketing strategico) vi faranno cambiare idea. In questo libro potrete vedere cosa decine di aziende stanno facendo per riuscire a prosperare in un’economia mondiale a basso tasso di crescita.
Marketing de crescimento
Estratégias para conquistar mercados
Language: Portuguese
Release Date: April 29, 2013
O guru do marketing Philip Kotler e o estrategista de marketing global Milton Kotler mostram como sobreviver a águas econômicas turbulentas. Com o mundo desenvolvido enfrentando um crescimento econômico lento, competir, com sucesso, em uma base consumidora limitada significa utilizar estratégias...
El marketing según Kotler
Cómo crear, ganar y dominar los mercados
Language: Spanish
Release Date: March 24, 2011
A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos, se convirtiera en el texto sobre marketing más utilizado por los especialistas en administración, se hizo evidente que Kotler nos debía un manual...
Confronting Capitalism
Real Solutions for a Troubled Economic System
Language: English
Release Date: April 15, 2015
With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our country’s great economic model, with good reason. Capitalism--spanning a spectrum from laissez faire to authoritarian--shapes the market economies...
by Philip Kotler
Language: English
Release Date: January 15, 2002
Language: English
Release Date: January 15, 2002
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national...
Marketing 3.0
From Products to Customers to the Human Spirit
Language: English
Release Date: March 30, 2010
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,...