Practical Text Analytics

Interpreting Text and Unstructured Data for Business Intelligence

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Practical Text Analytics by Dr Steven Struhl, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Steven Struhl ISBN: 9780749474027
Publisher: Kogan Page Publication: July 3, 2015
Imprint: Kogan Page Language: English
Author: Dr Steven Struhl
ISBN: 9780749474027
Publisher: Kogan Page
Publication: July 3, 2015
Imprint: Kogan Page
Language: English

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.

By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.

By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.

More books from Kogan Page

Cover of the book Advanced Marketing Management by Dr Steven Struhl
Cover of the book Successful Time Management by Dr Steven Struhl
Cover of the book How to Master the IELTS: Over 4 Questions for All Parts of the International English Language Testing System by Dr Steven Struhl
Cover of the book The Handbook of Logistics and Distribution Management by Dr Steven Struhl
Cover of the book Branding Your Business: Promote Your Business, Attract Customers and Build Your Brand Through the Power of Emotion by Dr Steven Struhl
Cover of the book The Experiential Learning Toolkit by Dr Steven Struhl
Cover of the book Understanding Social Media by Dr Steven Struhl
Cover of the book The Definitive Executive Assistant and Managerial Handbook by Dr Steven Struhl
Cover of the book The Complete Guide to Mentoring by Dr Steven Struhl
Cover of the book Advertising Transformed by Dr Steven Struhl
Cover of the book Essentials of Advertising by Dr Steven Struhl
Cover of the book Implementing Key Account Management by Dr Steven Struhl
Cover of the book B2B Marketing Strategy by Dr Steven Struhl
Cover of the book Delivering E-Learning by Dr Steven Struhl
Cover of the book How to Write Reports and Proposals by Dr Steven Struhl
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy