The TV Brand Builders

How to Win Audiences and Influence Viewers

Business & Finance, Economics, Development & Growth, Industries & Professions, Industries
Cover of the book The TV Brand Builders by Andy Bryant, Charlie Mawer, Kogan Page
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Author: Andy Bryant, Charlie Mawer ISBN: 9780749476700
Publisher: Kogan Page Publication: April 3, 2016
Imprint: Kogan Page Language: English
Author: Andy Bryant, Charlie Mawer
ISBN: 9780749476700
Publisher: Kogan Page
Publication: April 3, 2016
Imprint: Kogan Page
Language: English

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.

Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.

Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.

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