Opportunities and risks of open innovation to ensure innovative power in small and medium-sized enterprises in the business-to-business sector

Business & Finance, Marketing & Sales
Cover of the book Opportunities and risks of open innovation to ensure innovative power in small and medium-sized enterprises in the business-to-business sector by Aileen Knape, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aileen Knape ISBN: 9783668614659
Publisher: GRIN Verlag Publication: January 17, 2018
Imprint: GRIN Verlag Language: English
Author: Aileen Knape
ISBN: 9783668614659
Publisher: GRIN Verlag
Publication: January 17, 2018
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Münster, language: English, abstract: In earlier days, creating innovation took mainly place behind closed doors in the R&D department of a company. However, over the course of time, globalisation opened doors to new technologies, to the global exchange of knowledge, increased the mobility of labour as well as the number of competitors in the market. The innovation environment has transformed and nowadays, ongoing innovation is a critical factor for companies to survive in the extremely competitive business environment. When hearing innovation, many people directly think about the outcome after a creative session within a company. However, reality is slightly different and innovation appears not simply in a sudden moment and actually requires sometimes more than one party to come to a new idea. Adding more complexity to this issue, many companies struggle to afford these innovation activities on their own. Consequently, many companies make use of collaborations in form of open innovation to cope with the high pressure for ongoing innovation. Vitasek (2015) concludes that innovation and collaboration is no longer an 'either-or' approach and already converged into a stabile construct over the past years. Some journals even state that 'sharing ideas and processes side by side within the same facility is often no longer an option' (Harvard Business Review Analytic Services, 2011). Especially small and medium-sized enterprises (SME) with lower Research and Development (R&D) budget and less capacity for new innovations do struggle with increased complexity which is even more intense in the business-to-business (B2B) sector. SMEs must consider to reposition themselves to make strategic use of open innovation as an essential method for their survival. In this context the question arises what are opportunities and risks of open innovation for SMEs in the B2B sector and which open innovation model enhances the innovative power in SMEs most efficiently? This research question will be solved throughout the paper: First, some literature will be reviewed to create background knowledge of the constructs. Second, opportunities and risks of different open innovation mechanisms will be weighed and finally, the most efficient one(s) will be concluded.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Münster, language: English, abstract: In earlier days, creating innovation took mainly place behind closed doors in the R&D department of a company. However, over the course of time, globalisation opened doors to new technologies, to the global exchange of knowledge, increased the mobility of labour as well as the number of competitors in the market. The innovation environment has transformed and nowadays, ongoing innovation is a critical factor for companies to survive in the extremely competitive business environment. When hearing innovation, many people directly think about the outcome after a creative session within a company. However, reality is slightly different and innovation appears not simply in a sudden moment and actually requires sometimes more than one party to come to a new idea. Adding more complexity to this issue, many companies struggle to afford these innovation activities on their own. Consequently, many companies make use of collaborations in form of open innovation to cope with the high pressure for ongoing innovation. Vitasek (2015) concludes that innovation and collaboration is no longer an 'either-or' approach and already converged into a stabile construct over the past years. Some journals even state that 'sharing ideas and processes side by side within the same facility is often no longer an option' (Harvard Business Review Analytic Services, 2011). Especially small and medium-sized enterprises (SME) with lower Research and Development (R&D) budget and less capacity for new innovations do struggle with increased complexity which is even more intense in the business-to-business (B2B) sector. SMEs must consider to reposition themselves to make strategic use of open innovation as an essential method for their survival. In this context the question arises what are opportunities and risks of open innovation for SMEs in the B2B sector and which open innovation model enhances the innovative power in SMEs most efficiently? This research question will be solved throughout the paper: First, some literature will be reviewed to create background knowledge of the constructs. Second, opportunities and risks of different open innovation mechanisms will be weighed and finally, the most efficient one(s) will be concluded.

More books from GRIN Verlag

Cover of the book Tipps, wie Zusatzleistungen erfolgreich verkauft werden by Aileen Knape
Cover of the book Ausarbeitung von Zielgruppe und Marketingstrategie für den Personal Trainer. Erstellung eines Trainingsplans für die langfristige Betreuung by Aileen Knape
Cover of the book 'Digital Divide' - Was verbindet, was trennt? by Aileen Knape
Cover of the book Das Unbewusste in Bezug auf das 3-Instanzen-Modell by Aileen Knape
Cover of the book Deutsche und US-amerikanische internationale Finanzmarktpolitik by Aileen Knape
Cover of the book Science and Environmental Journalism by Aileen Knape
Cover of the book Sozialer Wandel - Wandel des Alter(n)s am Beispiel Japans by Aileen Knape
Cover of the book Grenzwertsätze und Regeln von de l'Hospital by Aileen Knape
Cover of the book Die Entwicklungshilfepolitik der BRD nach dem Regierungswechsel 1998 by Aileen Knape
Cover of the book Zu Phil Jutzis 'Berlin Alexanderplatz'(D. 1931): Ein Blick ins Herz von Berlin by Aileen Knape
Cover of the book Qualitative Inhaltsanalyse und quantitative Auswertungsmöglichkeiten by Aileen Knape
Cover of the book Rechtsgeltung durch Sanktion(en) - Das Beispiel Max Weber by Aileen Knape
Cover of the book Arbeits- und konfliktreicher Alltag von Dienstmädchen im bürgerlichen Haushalt des 19. Jahrhunderts by Aileen Knape
Cover of the book Das Gewaltmonopol der Polizei im Spannungsverhältnis zwischen Alltag und Verwaltung by Aileen Knape
Cover of the book Herren mit Chaperon by Aileen Knape
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy