Online Marketing and its critical success factors

Business & Finance, Marketing & Sales
Cover of the book Online Marketing and its critical success factors by Katie Maingi, GRIN Verlag
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Author: Katie Maingi ISBN: 9783656579656
Publisher: GRIN Verlag Publication: January 22, 2014
Imprint: GRIN Verlag Language: English
Author: Katie Maingi
ISBN: 9783656579656
Publisher: GRIN Verlag
Publication: January 22, 2014
Imprint: GRIN Verlag
Language: English

Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments. Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Document from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Online marketing has become a popular technique that helps organizations to reach global customers. Though most organizations are using wide-range of online marketing strategies, some of them are unable to identify various factors that contribute to success of online marketing. To help organizations to identify these critical success factors, this research paper has analyzed various critical success factors to create a framework for organizations to successfully execute online marketing campaign. This paper also focused on identifying major online technique used by organizations and benefits of centralized and decentralized marketing environments. Secondary information has been the data was collected by using a questionnaire, which consists of 8 questions and 3 marketing managers of selected US based organizations

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