Nestlé - A Global Company Comes Under Fire

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Policy
Cover of the book Nestlé - A Global Company Comes Under Fire by Laura Klöpping, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Laura Klöpping ISBN: 9783656134855
Publisher: GRIN Verlag Publication: February 17, 2012
Imprint: GRIN Verlag Language: English
Author: Laura Klöpping
ISBN: 9783656134855
Publisher: GRIN Verlag
Publication: February 17, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Economic Policy, grade: 1,3, Stralsund University of Applied Sciences, language: English, abstract: Nestlé as a well-known and at the same time controversial company having a revenue of about 80 billion Euros, founded and headquartered in Vevey, Switzerland. Most of the people are not aware of it while consuming Nestlé products and 95% of the Japanese think it is originated there. Many products are already consumed in the third generation. With 449 factories in 83 countries with 278,000 employees, which is an indicator for an unusual decentralization, Nestlé is the largest food and beverage company in the world and the industry combine with the highest revenue in Switzerland and one of the 50 leading companies worldwide concerning revenue and number of employees. As a very global combine 28% of the food revenue comes from emerging countries in Latin America and Asia, 40% from Europe and 26% from the USA and Canada. Not only the size but also the globalization makes Nestlé be different than all other competitors. Owning six main brands and about 8,500 national and regional brands it gets 70% of the revenue by selling brands that rank on the first or second place in each product segment. Nescafé, as one of the main brands, is the most consumed coffee brand in the world with 3,000 cups a second and Nesquik, Milo and Nescau make Nestlé be number one in the chocolate and malt drink section. All in all Nestlé is characterized by three important features: strong brands, high presence and a leading position in the markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Economic Policy, grade: 1,3, Stralsund University of Applied Sciences, language: English, abstract: Nestlé as a well-known and at the same time controversial company having a revenue of about 80 billion Euros, founded and headquartered in Vevey, Switzerland. Most of the people are not aware of it while consuming Nestlé products and 95% of the Japanese think it is originated there. Many products are already consumed in the third generation. With 449 factories in 83 countries with 278,000 employees, which is an indicator for an unusual decentralization, Nestlé is the largest food and beverage company in the world and the industry combine with the highest revenue in Switzerland and one of the 50 leading companies worldwide concerning revenue and number of employees. As a very global combine 28% of the food revenue comes from emerging countries in Latin America and Asia, 40% from Europe and 26% from the USA and Canada. Not only the size but also the globalization makes Nestlé be different than all other competitors. Owning six main brands and about 8,500 national and regional brands it gets 70% of the revenue by selling brands that rank on the first or second place in each product segment. Nescafé, as one of the main brands, is the most consumed coffee brand in the world with 3,000 cups a second and Nesquik, Milo and Nescau make Nestlé be number one in the chocolate and malt drink section. All in all Nestlé is characterized by three important features: strong brands, high presence and a leading position in the markets.

More books from GRIN Verlag

Cover of the book Die Emanzipation des Tyrannen - Machiavelli's einzig historische Leistung? by Laura Klöpping
Cover of the book Forderungscontrolling by Laura Klöpping
Cover of the book Corporate Social Responsibility. Messansätze zur Umsetzung und Einfluss auf den Unternehmenserfolg by Laura Klöpping
Cover of the book Die verfassungsrechtlichen Grundlagen des Arbeitsrechts in der Weimarer Republik by Laura Klöpping
Cover of the book Webbasierte Classroom Response Systeme (CRS) im Physik- und Chemieunterricht by Laura Klöpping
Cover of the book Spirituelle Erklärungsmuster von Aggression und Gewalt by Laura Klöpping
Cover of the book Trainingskonzept zu Beweglichkeit und Koordination by Laura Klöpping
Cover of the book Bin Ich ein Anderer? Die Krise der männlichen Identität in 'Fight Club' und 'Shutter Island' by Laura Klöpping
Cover of the book Verrechnungspreise in multinationalen Unternehmen - ein Überblick by Laura Klöpping
Cover of the book Assistierter Suizid in Österreich. Die einzig mögliche Antwort auf Leiden und Sterben? by Laura Klöpping
Cover of the book Gender-Stereotyping in Children's Literature. A Case Study on the children's novel 'Matilda' by Roald Dahl by Laura Klöpping
Cover of the book Technologische Grundlagen von Unternehmensportalen - dargestellt am Beispiel des mySAP Enterprise Portal by Laura Klöpping
Cover of the book Spitzensport, Doping und Religion by Laura Klöpping
Cover of the book Usability und Design auf Internetseiten: Bewertung und Vergleich der Onlineausgaben ausgewählter deutscher Tageszeitungen by Laura Klöpping
Cover of the book Die historische Entwicklung Olympias by Laura Klöpping
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy