Marketing Mix of Starbucks

Business & Finance, Marketing & Sales
Cover of the book Marketing Mix of Starbucks by Kathl Morgenstern, GRIN Verlag
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Author: Kathl Morgenstern ISBN: 9783640602483
Publisher: GRIN Verlag Publication: April 23, 2010
Imprint: GRIN Verlag Language: English
Author: Kathl Morgenstern
ISBN: 9783640602483
Publisher: GRIN Verlag
Publication: April 23, 2010
Imprint: GRIN Verlag
Language: English

Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.6, Justus-Liebig-University Giessen, language: English, abstract: Ever since the first Starbucks store in Seattle was opened, the company has shown an amazing growth and development. With over 15,000 stores all over the world, Starbucks is one of the leading coffee shops. This assessment will give an overview of the history of Starbucks showing the quick growth of the company and highlighting major management decisions that have been made during the years. Furthermore it will show the variety of products and take a look at the operation of Starbucks on the basis of the Marketing Mix. The paper will close with a summary and a conclusion.

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Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2.6, Justus-Liebig-University Giessen, language: English, abstract: Ever since the first Starbucks store in Seattle was opened, the company has shown an amazing growth and development. With over 15,000 stores all over the world, Starbucks is one of the leading coffee shops. This assessment will give an overview of the history of Starbucks showing the quick growth of the company and highlighting major management decisions that have been made during the years. Furthermore it will show the variety of products and take a look at the operation of Starbucks on the basis of the Marketing Mix. The paper will close with a summary and a conclusion.

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