Let the Story Do the Work

The Art of Storytelling for Business Success

Business & Finance, Marketing & Sales, Direct Marketing, Business Reference, Business Communication, Sales & Selling
Cover of the book Let the Story Do the Work by Esther Choy, AMACOM
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Author: Esther Choy ISBN: 9780814438022
Publisher: AMACOM Publication: July 30, 2017
Imprint: AMACOM Language: English
Author: Esther Choy
ISBN: 9780814438022
Publisher: AMACOM
Publication: July 30, 2017
Imprint: AMACOM
Language: English

People forget facts, but they never forget a good story. Unfortunately it’s never that simple, though. Because for most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to:• Capture attention• Engage your audience• Change minds• Inspire action• Pitch persuasively• And more!When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

People forget facts, but they never forget a good story. Unfortunately it’s never that simple, though. Because for most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your experience for simple narratives that will achieve your goals. You can learn to:• Capture attention• Engage your audience• Change minds• Inspire action• Pitch persuasively• And more!When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

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