In Your Creative Element

The Formula for Creative Success in Business

Business & Finance, Marketing & Sales, Public Relations, Sales & Selling
Cover of the book In Your Creative Element by Claire Bridges, Kogan Page
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Author: Claire Bridges ISBN: 9780749477332
Publisher: Kogan Page Publication: December 3, 2016
Imprint: Kogan Page Language: English
Author: Claire Bridges
ISBN: 9780749477332
Publisher: Kogan Page
Publication: December 3, 2016
Imprint: Kogan Page
Language: English

In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.

In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity.

In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.

In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity.

In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.

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