Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522502227
Publisher: IGI Global Publication: June 20, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522502227
Publisher: IGI Global
Publication: June 20, 2016
Imprint: Business Science Reference
Language: English

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

More books from IGI Global

Cover of the book Emerging Methods in Predictive Analytics by
Cover of the book English as a Foreign Language Teachers' TPACK by
Cover of the book Streaming Media with Peer-to-Peer Networks by
Cover of the book Media Influence by
Cover of the book Advanced Image-Based Spam Detection and Filtering Techniques by
Cover of the book Gaze Interaction and Applications of Eye Tracking by
Cover of the book Agri-Food Supply Chain Management by
Cover of the book Promoting Global Competencies Through Media Literacy by
Cover of the book Multimedia Networking and Coding by
Cover of the book Big Data Applications in the Telecommunications Industry by
Cover of the book Computational Neuroscience for Advancing Artificial Intelligence by
Cover of the book Ideological Messaging and the Role of Political Literature by
Cover of the book Evolving Issues Surrounding Technoethics and Society in the Digital Age by
Cover of the book Global Perspectives and Local Challenges Surrounding International Student Mobility by
Cover of the book Bioinformatics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy