Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522502227
Publisher: IGI Global Publication: June 20, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522502227
Publisher: IGI Global
Publication: June 20, 2016
Imprint: Business Science Reference
Language: English

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

More books from IGI Global

Cover of the book Security Solutions and Applied Cryptography in Smart Grid Communications by
Cover of the book Strategic Management and Leadership for Systems Development in Virtual Spaces by
Cover of the book Multi-User Virtual Environments for the Classroom by
Cover of the book Multi-Agent-Based Simulations Applied to Biological and Environmental Systems by
Cover of the book Teacher Education for Ethical Professional Practice in the 21st Century by
Cover of the book Distributed Computing Innovations for Business, Engineering, and Science by
Cover of the book Handbook of Research on Investigations in Artificial Life Research and Development by
Cover of the book Information Systems and Technologies for Enhancing Health and Social Care by
Cover of the book Developing Service-Oriented Applications Using the Windows Communication Foundation (WCF) Framework by
Cover of the book Marketing Techniques for Financial Inclusion and Development by
Cover of the book Grid Technologies for E-Health by
Cover of the book Electronic Nose Technologies and Advances in Machine Olfaction by
Cover of the book Cybersecurity Education for Awareness and Compliance by
Cover of the book Establishing Food Security and Alternatives to International Trade in Emerging Economies by
Cover of the book Sustainable Nanosystems Development, Properties, and Applications by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy