Handbook of Research on Integrating Social Media into Strategic Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Handbook of Research on Integrating Social Media into Strategic Marketing by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466683556
Publisher: IGI Global Publication: April 30, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466683556
Publisher: IGI Global
Publication: April 30, 2015
Imprint: Business Science Reference
Language: English

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

More books from IGI Global

Cover of the book Critical Theory and Transformative Learning by
Cover of the book Innovative Applications of Mo(W)-Based Catalysts in the Petroleum and Chemical Industry by
Cover of the book Online Credibility and Digital Ethos by
Cover of the book Managing Knowledge and Scholarly Assets in Academic Libraries by
Cover of the book Handbook of Research on Cloud Computing and Big Data Applications in IoT by
Cover of the book Intercultural Responsiveness in the Second Language Learning Classroom by
Cover of the book ICT Management in Non-Profit Organizations by
Cover of the book Formative Assessment Practices for Pre-Service Teacher Practicum Feedback by
Cover of the book Emerging Technologies and Work-Integrated Learning Experiences in Allied Health Education by
Cover of the book Consumption Culture in Europe by
Cover of the book Intelligent Multimedia Databases and Information Retrieval by
Cover of the book Theoretical and Technological Advancements in Nanotechnology and Molecular Computation by
Cover of the book Ethical Standards and Practice in International Relations by
Cover of the book User Innovation and the Entrepreneurship Phenomenon in the Digital Economy by
Cover of the book Handbook of Research on Innovative Database Query Processing Techniques by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy