Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com

A Critical Analysis and Evaluation of Amazon.com

Business & Finance, Marketing & Sales
Cover of the book Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com by Miriam Mennen, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Miriam Mennen ISBN: 9783640570676
Publisher: GRIN Publishing Publication: March 19, 2010
Imprint: GRIN Publishing Language: English
Author: Miriam Mennen
ISBN: 9783640570676
Publisher: GRIN Publishing
Publication: March 19, 2010
Imprint: GRIN Publishing
Language: English

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.

More books from GRIN Publishing

Cover of the book George Orwell, Nineteen Eighty-Four: Winston Smith's rebellion by Miriam Mennen
Cover of the book Predisposing Factors, Isolation, Sensitivity to Antibiotics and Control Methods of Salmonellosis in Nakuru North Sub-County, Kenya by Miriam Mennen
Cover of the book Survey of competition policy development in an emerging economy of Europe by Miriam Mennen
Cover of the book Managing Stakeholder Engagement: Reaching Beyond The Rhetoric by Miriam Mennen
Cover of the book Thornton Wilder - 'The Skin of our Teeth'. The female characters of the play by Miriam Mennen
Cover of the book Materials Handling And Packaging Field Research by Miriam Mennen
Cover of the book Love Me or Kill Me by Miriam Mennen
Cover of the book A Knight's Tale - A Teaching Unit for the 11th to 13th grade by Miriam Mennen
Cover of the book The Research of Bilingual Aphasia and Its Contribution to the Study of Multiple Languages in One Brain by Miriam Mennen
Cover of the book Humanitarian Intervention by Miriam Mennen
Cover of the book 'Achieved Unity of Meanings' vs. 'A Galaxy of Signifiers' by Miriam Mennen
Cover of the book Towards Customer Equity: should marketers shift focus from brand equity? by Miriam Mennen
Cover of the book Gayatri Chakravorty Spivak by Miriam Mennen
Cover of the book BioRegio - Hintergründe und theoretische Grundlagen des Förderprogramms by Miriam Mennen
Cover of the book An interpretation of 'A Lecture upon the Shadow' (John Donne) by Miriam Mennen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy