Consumer behaviour and the psychology of marketing

Business & Finance, Marketing & Sales
Cover of the book Consumer behaviour and the psychology of marketing by Heinrich Struck, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Heinrich Struck ISBN: 9783640207398
Publisher: GRIN Verlag Publication: November 6, 2008
Imprint: GRIN Verlag Language: English
Author: Heinrich Struck
ISBN: 9783640207398
Publisher: GRIN Verlag
Publication: November 6, 2008
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: keine, , language: English, abstract: The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how °The psychology of how consumers think, feel, reason an select between different alternatives °The psychology of how the consumer is influenced by his envi- ronment like family, culture, media °The behaviour of consumers while shopping or making other marketing decisions °Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome °How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer °How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer One of often needed definition of consumer behaviour is 'The study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, or ideas to satisfy needs and the impacts that these processes have on the consumer an society '. There are elements of psychology, sociology, sociopsychology and economics influencing the buyer´s decision. Consumer behaviour is the study of how people buy, what they buy, when and why they buy. Consumer behaviour involves services and ideas as well as tangible products. The main applications are marketing strategy, public policy, social marketing and as a final benefit, studying consumer behaviour should make us better consumers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: keine, , language: English, abstract: The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how °The psychology of how consumers think, feel, reason an select between different alternatives °The psychology of how the consumer is influenced by his envi- ronment like family, culture, media °The behaviour of consumers while shopping or making other marketing decisions °Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome °How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer °How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer One of often needed definition of consumer behaviour is 'The study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, or ideas to satisfy needs and the impacts that these processes have on the consumer an society '. There are elements of psychology, sociology, sociopsychology and economics influencing the buyer´s decision. Consumer behaviour is the study of how people buy, what they buy, when and why they buy. Consumer behaviour involves services and ideas as well as tangible products. The main applications are marketing strategy, public policy, social marketing and as a final benefit, studying consumer behaviour should make us better consumers.

More books from GRIN Verlag

Cover of the book Autonomes Fahren, selbstfahrende Kraftfahrzeuge und Fahrassistenzsysteme. Auswirkungen auf die Geschäftsmodelle und Geschäftsfelder by Heinrich Struck
Cover of the book Dorian Gray auf der Couch von Prof. O.F. Kernberg by Heinrich Struck
Cover of the book Alexander Sutherland Neill by Heinrich Struck
Cover of the book Competitive Intelligence. Ein Leitfaden by Heinrich Struck
Cover of the book Ist 'Willensfreiheit' ein Scheinbegriff? by Heinrich Struck
Cover of the book Divisionionalisierung einer Unternehmung by Heinrich Struck
Cover of the book Prüfungsentwurf Schall: Warum rauscht es in der Muschel - Experimente zum Schall by Heinrich Struck
Cover of the book Das 'Yentl Syndrome' by Heinrich Struck
Cover of the book Ausfüllen einer Bewirtungsanmeldung (Unterweisung Industriekauffrau / -kaufmann) by Heinrich Struck
Cover of the book Ursachen und Wirkungen von Eisenmangel im menschlichen Organismus by Heinrich Struck
Cover of the book Binswanger: Geld und Magie. Deutung und Kritik der modernen Wirtschaft by Heinrich Struck
Cover of the book Bündnis 90 / Die Grünen als professionalisierte Medienkommunikationspartei? by Heinrich Struck
Cover of the book Die Reformatoren Melanchthon, Zwingli und Calvin by Heinrich Struck
Cover of the book Neoklassik vs. Polarisation by Heinrich Struck
Cover of the book Professionelles (Sport-)Lehrerhandeln im Zuge aktueller Schulentwicklung und Anforderungen in der Ganztagsschule by Heinrich Struck
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy