Business Analytics and Cyber Security Management in Organizations

Nonfiction, Computers, Internet, Security, Application Software, Computer Security, General Computing
Cover of the book Business Analytics and Cyber Security Management in Organizations by , IGI Global
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Author: ISBN: 9781522509042
Publisher: IGI Global Publication: November 17, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522509042
Publisher: IGI Global
Publication: November 17, 2016
Imprint: Business Science Reference
Language: English
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

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