Strategic and Pragmatic E-Business
Implications for Future Business Practices
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance
| Author: | ISBN: | 9781466622760 | |
| Publisher: | IGI Global | Publication: | May 31, 2012 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466622760 |
| Publisher: | IGI Global |
| Publication: | May 31, 2012 |
| Imprint: | Business Science Reference |
| Language: | English |
In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.
In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.
