Building the Value Machine

Transforming Your Business Through Collaborative Customer Partnerships

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Leadership
Cover of the book Building the Value Machine by Peter Cheverton, Kingsley Weber, Kogan Page
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Author: Peter Cheverton, Kingsley Weber ISBN: 9780749458645
Publisher: Kogan Page Publication: November 3, 2009
Imprint: Kogan Page Language: English
Author: Peter Cheverton, Kingsley Weber
ISBN: 9780749458645
Publisher: Kogan Page
Publication: November 3, 2009
Imprint: Kogan Page
Language: English

Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.

This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right kind of value'. This is the kind of value that will be good for both the customer's business and the organizations.

Building the Value Machine explores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.

This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right kind of value'. This is the kind of value that will be good for both the customer's business and the organizations.

Building the Value Machine explores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.

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