Creativity in Public Relations

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Health & Well Being, Psychology, Creative Ability
Cover of the book Creativity in Public Relations by Andy Green, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andy Green ISBN: 9780749458713
Publisher: Kogan Page Publication: December 3, 2009
Imprint: Kogan Page Language: English
Author: Andy Green
ISBN: 9780749458713
Publisher: Kogan Page
Publication: December 3, 2009
Imprint: Kogan Page
Language: English

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

More books from Kogan Page

Cover of the book Out of Print by Andy Green
Cover of the book The Reconnected Leader by Andy Green
Cover of the book Improve Your Communication Skills by Andy Green
Cover of the book Resourcing and Talent Management by Andy Green
Cover of the book A Guide to Non-Cash Reward by Andy Green
Cover of the book The 20 Ps of Marketing by Andy Green
Cover of the book Developing Resilient Organizations by Andy Green
Cover of the book Marketing Value Metrics by Andy Green
Cover of the book Marketing Your Business by Andy Green
Cover of the book Omnichannel Retail by Andy Green
Cover of the book Investment and Portfolio Management by Andy Green
Cover of the book Sustainable Logistics and Supply Chain Management by Andy Green
Cover of the book Motivate to Win: How to Motivate Yourself and Others by Andy Green
Cover of the book Humanitarian Logistics by Andy Green
Cover of the book Data-Driven HR by Andy Green
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy