Branding as Communication

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Communication, Art & Architecture, General Art
Cover of the book Branding as Communication by Susan B. Barnes, Peter Lang
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Author: Susan B. Barnes ISBN: 9781433138270
Publisher: Peter Lang Publication: June 6, 2017
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Susan B. Barnes
ISBN: 9781433138270
Publisher: Peter Lang
Publication: June 6, 2017
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.

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