Kogan Page imprint: 748 books
The Buyer's Toolkit
An Easy-to-Use Approach for Effective Buying
Language: English
Release Date: September 3, 2017
In order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given situations. The Buyer's Toolkit distills all the best practice tools for professional buying and negotiating into a simple, jargon-free framework that can be picked up and...
The Aptitude Test Workbook: Discover Your Potential and Improve Your Career Options with Practice Psychometric Tests
Discover Your Potential and Improve Your Career Options with Practice Psychometric Tests
Language: English
Release Date: January 3, 2011
Many organizations and educational institutions use psychometric testing to uncover candidates' abilities and asses their potential. The Aptitude Test Workbook will help candidates prepare for these tests and give them an awareness of their strengths and where they could take you. A companion to Test...
IQ and Psychometric Tests: Assess Your Personality Aptitude and Intelligence
Assess Your Personality Aptitude and Intelligence
Language: English
Release Date: December 1, 2010
IQ and psychometric tests are increasingly used in recruitment and selection procedures by those companies who want to ensure they employ workers of the highest calibre. With hundreds of questions on verbal, numerical and spatial ability, memory, creativity and personality, IQ and Psychometric Tests...
Understanding Social Media
How to Create a Plan for Your Business that Works
Language: English
Release Date: April 3, 2015
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.
Illustrated throughout...
Data-Driven HR
How to Use Analytics and Metrics to Drive Performance
Language: English
Release Date: April 3, 2018
Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value...
Public Relations and the Social Web
How to Use Social Media and Web 2.0 in Communications
Language: English
Release Date: April 3, 2009
The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.
Public Relations and the...
Leadership Team Coaching
Developing Collective Transformational Leadership
Language: English
Release Date: July 3, 2017
Organizations are most effective when the teams responsible for their success function to the best of their ability. When the relationships within the team work well and all members have a clear focus, the team is able to achieve goals more easily. ***Leadership Team Coaching***is a roadmap for those...
How to Pass Numerical Reasoning Tests
Over 550 Practice Questions
Language: English
Release Date: June 3, 2017
Containing the largest bank of test questions on the market, How to Pass Numerical Reasoning Tests provides advice, practice and exercises to help you prepare for the rigorous tests used by employers, helping you to build up speed, accuracy and confidence. An overview of the basics is followed...
How to Pass the Police Selection System
Practice for the Psychometric Tests and Succeed at the Assessment Centres
Language: English
Release Date: February 3, 2010
Many would-be entrants to the UK police service are unsuccessful because at some point in the assessment system they fail to demonstrate their full potential. Failure may be the result of a variety of factors such as: stress and anxiety; being unable to cope with the psychometric tests; having to...
Brand Psychology
Consumer Perceptions, Corporate Reputations
Language: English
Release Date: March 3, 2015
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind...
A Quick Start Guide to Mobile Marketing
Create a Dynamic Campaign and Improve Your Competitive Advantage
Language: English
Release Date: October 3, 2010
New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.
A Quick Start Guide to Mobile Marketing...
Customer-Driven Transformation
How Being Design-led Helps Companies Get the Right Services to Market
Language: English
Release Date: July 3, 2018
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence...
Strategic Thinking
A Step-by-step Approach to Strategy and Leadership
Language: English
Release Date: July 3, 2010
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you...
by Dan Hill
Language: English
Release Date: January 28, 2009
Language: English
Release Date: January 28, 2009
For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer...