Brand Psychology

Consumer Perceptions, Corporate Reputations

Business & Finance, Marketing & Sales, Public Relations, Consumer Behaviour
Cover of the book Brand Psychology by Jonathan Gabay, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jonathan Gabay ISBN: 9780749471743
Publisher: Kogan Page Publication: March 3, 2015
Imprint: Kogan Page Language: English
Author: Jonathan Gabay
ISBN: 9780749471743
Publisher: Kogan Page
Publication: March 3, 2015
Imprint: Kogan Page
Language: English

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.

Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.

Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

More books from Kogan Page

Cover of the book Implementing Key Account Management by Jonathan Gabay
Cover of the book Strategic Project Management by Jonathan Gabay
Cover of the book Advertising Transformed by Jonathan Gabay
Cover of the book Professional Services Leadership Handbook by Jonathan Gabay
Cover of the book The Professional Recruiter's Handbook by Jonathan Gabay
Cover of the book Understanding Planned Obsolescence by Jonathan Gabay
Cover of the book The Reward Management Toolkit by Jonathan Gabay
Cover of the book Forensic Accounting and Finance by Jonathan Gabay
Cover of the book Scoring Points by Jonathan Gabay
Cover of the book Myths of Management by Jonathan Gabay
Cover of the book International Human Resource Management by Jonathan Gabay
Cover of the book Riding the Creative Rollercoaster by Jonathan Gabay
Cover of the book Start Up and Run Your Own Business by Jonathan Gabay
Cover of the book Emotionomics by Jonathan Gabay
Cover of the book Understanding Digital Marketing by Jonathan Gabay
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy