Amacom imprint: 525 books
Turn Your Spare Space into Serious Cash
How to Make Money on Airbnb, HomeAway, FlipKey, Booking.com, and More!
Language: English
Release Date: May 29, 2018
Why not make money off that empty room? Home-hosting platforms like Airbnb have inspired millions of homeowners to start a vacation rental business. One room is all it takes to generate real income-if you know what you're doing. The short-stay marketplace has grown increasingly competitive. Bad reviews...
Digital Resilience
Is Your Company Ready for the Next Cyber Threat?
Language: English
Release Date: April 19, 2018
In the Digital Age of the twenty-first century, the question is not if you will be targeted, but when. For an enterprise to be fully prepared for the immanent attack, it must be actively monitoring networks, taking proactive steps to understand and contain attacks, enabling continued operation during...
Behind Every Good Decision
How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Language: English
Release Date: November 5, 2014
So you’re not a numbers person? No worries! You say that you can’t understand how to read, let alone implement, these complex software programs that crunch all the data and spit out . . . more data? Not a problem either! There is a costly misconception in business today--that the only data that...
Jobs to Be Done
A Roadmap for Customer-Centered Innovation
Language: English
Release Date: November 15, 2016
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and services to solve a specific problem or fulfill a distinct...
The Leader's Pocket Guide
101 Indispensable Tools, Tips, and Techniques for Any Situation
Language: English
Release Date: November 7, 2012
The Leader’s Pocket Guide provides readers with on-the-job expertise to inspire and direct them on their professional journeys. Organized into three sections--self, colleagues, and organization--this useful guide spurs leaders to be ever growing in their careers, and includes lessons on major leadership...
Lead Right for Your Company's Type
How to Connect Your Culture with Your Customer Promise
Language: English
Release Date: July 20, 2017
Every year, businesses needlessly fail because they adapted the wrong strategies suited for their organization’s strengths. A mid-tier retail chain is derailed by leadership demands for superior products instead of reliably low prices. A software giant is brought to its knees by prioritizing profits...
Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
Language: English
Release Date: September 8, 2016
Despite all the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and speak to the part of the brain where decisions are made. The well-crafted...
Delight Your Customers
7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
Language: English
Release Date: July 19, 2013
If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price...
High-Profit Prospecting
Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Language: English
Release Date: September 16, 2016
Search engines and social media have certainly changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. Even today, the key to success for every salesperson is his pipeline of prospects. Top producers are still prospecting. All. The. Time.However,...
by Renee Walkup, Sandra McKee
Language: English
Release Date: September 1, 2010
Language: English
Release Date: September 1, 2010
As more and more organizations scale back on their in-the-field sales operations, sales pros have had to focus their energy and skills on closing deals over the phone--and doing it faster than ever before. Authors Renee P. Walkup and Sandra McKee’s easy-to-follow guide for salespeople trying to...
Brand Now
How to Stand Out in a Crowded, Distracted World
Language: English
Release Date: May 8, 2018
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network....
The Real Estate Agent's Guide to FSBOs
Make Big Money Prospecting for Sale By Owner Properties
Language: English
Release Date: October 24, 2007
According to the National Association of Realtors, 86% of new real estate agents don't make it past their first year. The majority give up due to frustration and the overwhelming start-up costs involved in the industry. But there is an untapped resource that will help agents take their careers to...
High-Profit Selling
Win the Sale Without Compromising on Price
Language: English
Release Date: February 14, 2012
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. High-Profit Selling teaches readers to rethink their approach to sales goals--so...
Creating Sales Stars
A Guide to Managing the Millennials on Your Team
Language: English
Release Date: October 16, 2018
Everyone knows about the business potential represented by the huge millennial age group. But how do you manage the next generation millennial sales force required to reach this gigantic market?
Meet your new sales force: They love collaboration, live and breathe technology, and happily bring...