Philip Kotler: 42 books

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range...

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin...

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation,...

Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important...

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing...

行銷史上改變遊戲規則最重要的關鍵！  行銷之父科特勒醞釀6年最新力作  掌握社群、行動年代全通路行銷的路徑  數位行銷、傳統行銷該如何搭配最有效？ 掌握哪些關鍵族群才是最有效的行銷方法？ 為何負面宣傳不見得是壞事？品牌厭惡者是必要之惡？ 行動網路、大數據、擴增實境、beacon、NFC、RFID等不斷冒出來的新科技，改寫產業規則，更改變訊息世界，顧客與品牌間、顧客與顧客間的關係都已經改變，也徹底改變行銷。 線上線下相互跨越，形成一體，當代行銷之父科特勒提出行銷4.0。 面對虛實融合新世界的一套全通路的新行銷思維！ 從最早由產品帶動的「行銷1.0」，到以顧客為中心的「行銷2.0」，讓消費者滿意，再轉變到以人為本的「行銷3.0」，鼓吹價值、滿足消費者的精神需求。「行銷4.0」做為「行銷3.0」的自然延伸，將告訴企業如何將消費者轉換成品牌的忠實擁護者。 科特勒在本書中用具體的案例，簡單快速的讓讀者了解什麼是影響今天訊息與購買的關鍵力量、消費者體驗的路徑有什麼不同，企業該如何訂定行銷策略、有什麼新方式可以評估行銷的成效。 在本書中，科特勒結合研究、觀察與行銷的新做法，帶領讀者：  認識影響現在溝通傳播最重要的數位次文化  了解顧客體驗的新路徑，藉此提升生產力 思考人本行銷、內容行銷、全通路行銷與參與行銷，增進顧客轉換率 掌握新的評量指標，評估愈來愈複雜的行銷嘗試的效果  今天，每個人都需要有行銷概念，才能擴大影響力。 如果你是行銷人，想快速掌握今日行銷的遊戲規則，轉換自己的經驗與能力，增加在數位時代的行銷戰力，這本書將完整提供你實用的觀念與做法。 如果你是企業經理人，你可以透過書中策略、組織架構與流程設計，訓練員工做好顧客服務，在行銷4.0的世界中脫穎而出。 「科特勒等作者將當今數位市場、互動市場與行銷的新角色做出漂亮的整合。」 ──唐‧舒茲（Don...

Tu empresa puede crecer y ganar cuota de mercado pese a la competencia, situaciones de crisis o economías en recesión. 8 maneras de crecer te da las claves para lograr estos objetivos y desarrollar tu negocio ante cualquier situación. La mayoría de las compañías anclan sus planes de crecimiento...

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing...

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative...

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies...

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First,...

Building Strong Congregations contains the tools you need to make your congregation's ministry more effective. Worksheets after each chapter walk you through a step-by-step application of the material covered and help you put together a plan of action. You'll also learn how to find answers unique to your organization.

Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben folgendes Problem: Entweder man wirft ihnen vor, CSR opportunistisch als Marketinginstrument zu missbrauchen, oder sie gelten als sozialromantische Übergangsphänomene ohne ernsthafte wirtschaftliche...

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip...