Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

Nonfiction, Health & Well Being, Medical, Reference, Public Health
Cover of the book Strategic Marketing For Health Care Organizations by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz ISBN: 9781118047170
Publisher: Wiley Publication: January 19, 2011
Imprint: Jossey-Bass Language: English
Author: Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
ISBN: 9781118047170
Publisher: Wiley
Publication: January 19, 2011
Imprint: Jossey-Bass
Language: English

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

More books from Wiley

Cover of the book Design and Analysis of Clinical Trials by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Mechatronics by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book The Wiley-Blackwell Handbook of Mood Disorders by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book African American Theater by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book The Controller's Function by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book The Data Industry by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Diploma Matters by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Exotic Animal Medicine for the Veterinary Technician by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Balanced Scorecards and Operational Dashboards with Microsoft Excel by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Glial Physiology and Pathophysiology by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Power in the 21st Century by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Essentials of the Dodd-Frank Act by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Cities and Social Movements by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Ear, Nose and Throat at a Glance by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
Cover of the book Dyslexia by Philip Kotler, Robert J. Stevens, Joel I. Shalowitz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy