Marketing 4.0

Moving from Traditional to Digital

Business & Finance, Marketing & Sales
Cover of the book Marketing 4.0 by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ISBN: 9781119341147
Publisher: Wiley Publication: November 17, 2016
Imprint: Wiley Language: English
Author: Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
ISBN: 9781119341147
Publisher: Wiley
Publication: November 17, 2016
Imprint: Wiley
Language: English

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

  • Discover the new rules of marketing
  • Stand out and create WOW moments
  • Build a loyal and vocal customer base
  • Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

More books from Wiley

Cover of the book Finding the Uncommon Deal by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Patterns, Principles, and Practices of Domain-Driven Design by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Prescription for Lasting Success by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Welcome Home by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Islamic Money and Banking by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Applied Tree Biology by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Philosophy of Nature by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Essentials of Foreign Exchange Trading by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Internal Combustion Processes of Liquid Rocket Engines by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Contemporary America by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Polymer Materials by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Graphene Technology by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Chemical Analysis by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Elements of Structural Dynamics by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
Cover of the book Corporate Fraud and Internal Control Workbook by Iwan Setiawan, Philip Kotler, Hermawan Kartajaya
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy