Museum Marketing and Strategy

Designing Missions, Building Audiences, Generating Revenue and Resources

Business & Finance, Industries & Professions
Cover of the book Museum Marketing and Strategy by Philip Kotler, Neil G. Kotler, Wendy I. Kotler, Wiley
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Author: Philip Kotler, Neil G. Kotler, Wendy I. Kotler ISBN: 9781119363743
Publisher: Wiley Publication: August 25, 2016
Imprint: Jossey-Bass Language: English
Author: Philip Kotler, Neil G. Kotler, Wendy I. Kotler
ISBN: 9781119363743
Publisher: Wiley
Publication: August 25, 2016
Imprint: Jossey-Bass
Language: English

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

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