Customer Service category: 721 books
Customer Relationship Management
The Foundation of Contemporary Marketing Strategy
Language: English
Release Date: December 8, 2016
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
Baran and Galka deliver a book that helps students understand how an enhanced...
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Language: English
Release Date: August 29, 2017
Language: English
Release Date: August 29, 2017
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies....
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
Language: English
Release Date: November 13, 2015
Customers are changing the way they buy. Why aren’t you changing the way you sell?
Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it when you try...
Customer CEO
How to Profit from the Power of Your Customers
Language: English
Release Date: April 30, 2013
Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control,...
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Language: English
Release Date: July 16, 2015
Language: English
Release Date: July 16, 2015
In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety...
B2B Customer Insight
The Proven Path To Growth
Language: English
Release Date: December 1, 2012
For the first time in book form, “B2B Customer Insight: The Proven Path to Growth,” will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management to expand their share of existing markets...
The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Language: English
Release Date: September 8, 2015
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
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Scoring Points
How Tesco Continues to Win Customer Loyalty
Language: English
Release Date: August 3, 2008
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work...
Customer Relationship Management
A powerful tool for attracting and retaining customers
Language: English
Release Date: August 25, 2017
Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers...
Customer-Centric Marketing Strategies
Tools for Building Organizational Performance
Language: English
Release Date: November 30, 2012
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding...
The Wallet Allocation Rule
Winning the Battle for Share
Language: English
Release Date: February 4, 2015
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management...
by Stephan A. Butscher
Language: English
Release Date: May 15, 2017
Language: English
Release Date: May 15, 2017
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination...
by Nigel Hill, Jim Alexander
Language: English
Release Date: March 2, 2017
Language: English
Release Date: March 2, 2017
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader...
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Language: English
Release Date: May 25, 2018
Language: English
Release Date: May 25, 2018
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management...