B2B Customer Insight

The Proven Path To Growth

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Management
Cover of the book B2B Customer Insight by John Barrett, Information Age Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Barrett ISBN: 9781617359880
Publisher: Information Age Publishing Publication: December 1, 2012
Imprint: Information Age Publishing Language: English
Author: John Barrett
ISBN: 9781617359880
Publisher: Information Age Publishing
Publication: December 1, 2012
Imprint: Information Age Publishing
Language: English

For the first time in book form, “B2B Customer Insight: The Proven Path to Growth,” will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management to expand their share of existing markets as well as successfully penetrate new ones. When these surveys are regularly conducted and implemented, they lead to increased longterm profits and sustainable growth. This book will appeal to virtually anyone wanting to learn about the hidden dynamics of B2B transactions, and how to make those dynamics work in a supplier’s favor in their customer relationships and overall business development. In my 20 years of consulting with large manufacturing companies in a variety of industries, I’ve been able to develop a tested and proven customer insight methodology that I will share for the first time in this book. Utilizing reallife case studies with clients who have agreed to participate in this project, I will also discuss how this research process should never stop with the numbers. Instead, it should provide practical and impactful solutions to specific business dilemmas. The advantage of offering actual case studies of companies who successfully made significant changes (of course based on our PMG customer insight surveys) will also differentiate us from other B2B business books that lack hard, factbased guidance as well as multiple examples of genuine and significant application.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For the first time in book form, “B2B Customer Insight: The Proven Path to Growth,” will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management to expand their share of existing markets as well as successfully penetrate new ones. When these surveys are regularly conducted and implemented, they lead to increased longterm profits and sustainable growth. This book will appeal to virtually anyone wanting to learn about the hidden dynamics of B2B transactions, and how to make those dynamics work in a supplier’s favor in their customer relationships and overall business development. In my 20 years of consulting with large manufacturing companies in a variety of industries, I’ve been able to develop a tested and proven customer insight methodology that I will share for the first time in this book. Utilizing reallife case studies with clients who have agreed to participate in this project, I will also discuss how this research process should never stop with the numbers. Instead, it should provide practical and impactful solutions to specific business dilemmas. The advantage of offering actual case studies of companies who successfully made significant changes (of course based on our PMG customer insight surveys) will also differentiate us from other B2B business books that lack hard, factbased guidance as well as multiple examples of genuine and significant application.

More books from Information Age Publishing

Cover of the book Advances in Longitudinal Methods in the Social and Behavioral Sciences by John Barrett
Cover of the book (Un)Learning to Teach Through Intercultural Professional Development by John Barrett
Cover of the book Applied Developmental Psychology by John Barrett
Cover of the book End of Academic Freedom by John Barrett
Cover of the book Cuttingedge Social Media Approaches to Business Education by John Barrett
Cover of the book Constructing Patriotism by John Barrett
Cover of the book American Educational History Journal by John Barrett
Cover of the book Reflection and the College Teacher by John Barrett
Cover of the book Inner Peace Global Impact by John Barrett
Cover of the book International Perspectives on Workforce Education and Development by John Barrett
Cover of the book The Obama Education Blueprint by John Barrett
Cover of the book The Principal's Challenge by John Barrett
Cover of the book Distance Education 3rd Edition by John Barrett
Cover of the book Where's the Wisdom in ServiceLearning? by John Barrett
Cover of the book Stress and Quality of Working Life by John Barrett
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy