Customer Loyalty Programmes and Clubs

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Customer Loyalty Programmes and Clubs by Stephan A. Butscher, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephan A. Butscher ISBN: 9781317155461
Publisher: Taylor and Francis Publication: May 15, 2017
Imprint: Routledge Language: English
Author: Stephan A. Butscher
ISBN: 9781317155461
Publisher: Taylor and Francis
Publication: May 15, 2017
Imprint: Routledge
Language: English

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.

More books from Taylor and Francis

Cover of the book Iron Age Communities in Britain by Stephan A. Butscher
Cover of the book Ethnicity and the Military in Asia by Stephan A. Butscher
Cover of the book Law Among Nations by Stephan A. Butscher
Cover of the book Children, Obesity and Exercise by Stephan A. Butscher
Cover of the book Visual Revelations by Stephan A. Butscher
Cover of the book Community Media and Identity in Ireland by Stephan A. Butscher
Cover of the book Shakespeare's Tragic Justice by Stephan A. Butscher
Cover of the book Hand Rehabilitation in Occupational Therapy by Stephan A. Butscher
Cover of the book Africa and the New Globalization by Stephan A. Butscher
Cover of the book The Historian's Toolbox by Stephan A. Butscher
Cover of the book Spirituality and Business: A Christian Viewpoint by Stephan A. Butscher
Cover of the book Eros and Civilization by Stephan A. Butscher
Cover of the book The Parent-Centered Early School by Stephan A. Butscher
Cover of the book The Problem of Solidarity by Stephan A. Butscher
Cover of the book War and Democratization by Stephan A. Butscher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy