Customer-Centric Marketing Strategies
Tools for Building Organizational Performance
Business & Finance, Marketing & Sales, Direct Marketing, Customer Service
| Author: | ISBN: | 9781466625686 | |
| Publisher: | IGI Global | Publication: | November 30, 2012 |
| Imprint: | Business Science Reference | Language: | English |
| Author: | |
| ISBN: | 9781466625686 |
| Publisher: | IGI Global |
| Publication: | November 30, 2012 |
| Imprint: | Business Science Reference |
| Language: | English |
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.
