Consumer category: 1529 books
Rengen
The Rise of the Cultural Consumer - and What It Means to Your Business
Language: English
Release Date: June 28, 2007
Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance...
Absolute Value
What Really Influences Customers in the Age of (Nearly) Perfect Information
Language: English
Release Date: February 4, 2014
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How...
I Live in the Future & Here's How It Works
Why Your World, Work, and Brain Are Being Creatively Disrupted
Language: English
Release Date: September 14, 2010
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?
The world, as Nick Bilton—with tongue-in-cheek—shows, has been...
Shocked, Appalled, and Dismayed!
How to Write Letters of Complaint That Get Results
Language: English
Release Date: July 7, 2010
How to get the best of shoddy shops, crooked car-dealerships, and heartless HMOs--without having to hire an attorney.
The Miss Manners of the consumer kvetch shows readers how to go postal, with complaint letters designed to melt the heart and sting the conscience of the most obdurate, negligent,...
Throw The Book At Them!
The Art Of The Well-Aimed Complaint
Language: English
Release Date: May 5, 2013
Hands up if you’d prefer a world without call centres – a world in which builders turned up on the day they promised, cashpoints didn’t charge you to withdraw your own money, and cold-callers were afraid to knock on your door.
Good… that appears to be everyone! Then you’ll...
Loan Sharks
The Birth of Predatory Lending
Language: English
Release Date: April 4, 2017
Predatory lending: A problem rooted in the past that continues today.
Looking for an investment return that could exceed 500 percent annually; maybe even twice that much?
Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the United States for much...
by
Language: English
Release Date: March 22, 2012
Language: English
Release Date: March 22, 2012
The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a...
The Practice of the Meal
Food, Families and the Market Place
Language: English
Release Date: March 31, 2016
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes.
By unpacking the meal as a set of practices - acquisition, appropriation, appreciation...
Marketing the Third Reich
Persuasion, Packaging and Propaganda
Language: English
Release Date: September 13, 2017
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda...
Diversity in Advertising
Broadening the Scope of Research Directions
Language: English
Release Date: April 13, 2004
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...
Marketing Analytics
A Practical Guide to Improving Consumer Insights Using Data Techniques
Language: English
Release Date: April 3, 2018
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing...
by Valerie Hockert, PhD
Language: English
Release Date: February 4, 2014
Language: English
Release Date: February 4, 2014
If only more of us had read these and followed the suggestions to be a wise shopper or consumer wise… perhaps we’d be better off today….These articles amazingly hold a lot of merit today.How to be money wise, save money, make wise purchases and more.If you like this, you will also like the first Consumer Wise.
by Louise Norris
Language: English
Release Date: October 13, 2015
Language: English
Release Date: October 13, 2015
The Insider’s Guide to Obamacare’s Open Enrollment (2015-2016) is loaded with information designed to give consumers a head start on health plan shopping before the start of the Affordable Care Act’s three-month open enrollment period (November 1, 2015 through January 31, 2016). The second...
All You Can Pay
How Companies Use Our Data to Empty Our Wallets
Language: English
Release Date: May 26, 2015
While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove...