Diversity in Advertising

Broadening the Scope of Research Directions

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion, Nonfiction, Health & Well Being, Psychology, Social Psychology
Cover of the book Diversity in Advertising by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135617554
Publisher: Taylor and Francis Publication: April 13, 2004
Imprint: Psychology Press Language: English
Author:
ISBN: 9781135617554
Publisher: Taylor and Francis
Publication: April 13, 2004
Imprint: Psychology Press
Language: English

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different.

This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different.

This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

More books from Taylor and Francis

Cover of the book The Routledge Companion to Business Ethics by
Cover of the book The Academic Library and Its Users by
Cover of the book Christianity and Political Philosophy by
Cover of the book Leadership in the Public Sector by
Cover of the book Diversity Resistance in Organizations by
Cover of the book Sikhs in Asia Pacific by
Cover of the book Deciphering the Global by
Cover of the book Islam and Politics in the Modern Middle East (RLE Politics of Islam) by
Cover of the book Forces of Production by
Cover of the book Anxiety in Childhood and Adolescence by
Cover of the book The Domestication of Women by
Cover of the book Political Conflict and Economic Change in Nigeria by
Cover of the book The Age of the Crusades by
Cover of the book Transforming Community Health through Leadership by
Cover of the book Romanian: An Essential Grammar by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy