Marketing the Third Reich

Persuasion, Packaging and Propaganda

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Marketing the Third Reich by Nicholas O'Shaughnessy, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nicholas O'Shaughnessy ISBN: 9781351669894
Publisher: Taylor and Francis Publication: September 13, 2017
Imprint: Routledge Language: English
Author: Nicholas O'Shaughnessy
ISBN: 9781351669894
Publisher: Taylor and Francis
Publication: September 13, 2017
Imprint: Routledge
Language: English

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.

Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.

Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.

Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.

Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

More books from Taylor and Francis

Cover of the book Global Citizenship by Nicholas O'Shaughnessy
Cover of the book Contemporary Military Theory by Nicholas O'Shaughnessy
Cover of the book The Essential TV Director's Handbook by Nicholas O'Shaughnessy
Cover of the book World Yearbook of Education 1987 by Nicholas O'Shaughnessy
Cover of the book The Fourth Estate by Nicholas O'Shaughnessy
Cover of the book Latin American Political Yearbook by Nicholas O'Shaughnessy
Cover of the book Soft Spaces in Europe by Nicholas O'Shaughnessy
Cover of the book Indian Naval Strategy in the Twenty-first Century by Nicholas O'Shaughnessy
Cover of the book Critical Marketing by Nicholas O'Shaughnessy
Cover of the book Online Dispute Resolution for Consumers in the European Union (Open Access) by Nicholas O'Shaughnessy
Cover of the book Sex Differences and Similarities in Communication by Nicholas O'Shaughnessy
Cover of the book The Primary Headteacher's Handbook by Nicholas O'Shaughnessy
Cover of the book The First Year and the Rest of Your Life by Nicholas O'Shaughnessy
Cover of the book Scepticism by Nicholas O'Shaughnessy
Cover of the book Patterns of Secularization by Nicholas O'Shaughnessy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy