Rengen

The Rise of the Cultural Consumer - and What It Means to Your Business

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Rengen by Patricia Martin, Adams Media
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Author: Patricia Martin ISBN: 9781605508443
Publisher: Adams Media Publication: June 28, 2007
Imprint: Platinum Press Language: English
Author: Patricia Martin
ISBN: 9781605508443
Publisher: Adams Media
Publication: June 28, 2007
Imprint: Platinum Press
Language: English

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo.
RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including:

  • a new class of workers dedicated to creating innovation
  • a growing desire to express new ideas and concepts aesthetically
  • and, a new respect for learning-fueled by the Internet, a medium that links ideas, information, and visuals and connects people aross communities

Based on original research, RenGen gives leaders a lens through which to consider important business decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American public who are enlightened, creative, and eager to challenge the status quo.
RenGen draws a new picture of the American consumer as a thinking, expressive person and examines the factors that are giving rise to this renaissance, including:

Based on original research, RenGen gives leaders a lens through which to consider important business decisions.

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