Consumer category: 1529 books
Inside Consumption
Consumer Motives, Goals, and Desires
Language: English
Release Date: November 16, 2005
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological...
Consumer Behavior, Organizational Strategy and Financial Economics
Proceedings of the 21st Eurasia Business and Economics Society Conference
Language: English
Release Date: March 30, 2018
This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions....
The ABA Consumer Guide to Mortgage Modifications
How to Lower Your Mortgage Payments with the Home Affordable Modification Program
Language: English
Release Date: August 7, 2015
Many homeowners seeking to refinance their mortgages and reduce their monthly payments may be unaware of the federal Home Affordable Modification Program which provides incentives to lenders to modify home loans. The program is geared for homeowners who are under financial duress, owe more on their mortgage...
Marketers, Tear Down These Walls!
Liberating the Postmodern Consumer
Language: English
Release Date: January 29, 2018
We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar,...
by
Language: English
Release Date: August 31, 2013
Language: English
Release Date: August 31, 2013
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer...
by
Language: English
Release Date: July 13, 2017
Language: English
Release Date: July 13, 2017
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth,...
by Elena Veselinova, Marija Gogova Samonikov
Language: English
Release Date: July 13, 2017
Language: English
Release Date: July 13, 2017
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices...
Addiction as Consumer Choice
Exploring the Cognitive Dimension
Language: English
Release Date: February 12, 2016
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further...
by
Language: English
Release Date: June 17, 2013
Language: English
Release Date: June 17, 2013
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are...
by
Language: English
Release Date: January 11, 2019
Language: English
Release Date: January 11, 2019
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately...
by Steve Rodriguez
Language: English
Release Date: February 2, 2016
Language: English
Release Date: February 2, 2016
Nervous? Confused? Uncertain?These are all normal feelings that every home buyer goes through when buying their new home.And rightly so…You’ve negotiated the painful process of gathering staggering amounts of documents so you can voluntarily let a perfect stranger scrutinize...
The Language of Branding
Theory, Strategies, and Tactics
Language: English
Release Date: December 14, 2017
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers...
Spent
Sex, Evolution, and Consumer Behavior
Language: English
Release Date: May 14, 2009
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending
Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships....
Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Language: English
Release Date: July 7, 2009
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...