Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Building Brand Equity and Consumer Trust Through Radical Transparency Practices by Elena Veselinova, Marija Gogova Samonikov, IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elena Veselinova, Marija Gogova Samonikov ISBN: 9781522524199
Publisher: IGI Global Publication: July 13, 2017
Imprint: Business Science Reference Language: English
Author: Elena Veselinova, Marija Gogova Samonikov
ISBN: 9781522524199
Publisher: IGI Global
Publication: July 13, 2017
Imprint: Business Science Reference
Language: English
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

More books from IGI Global

Cover of the book Handbook of Research on Cross-Cultural Business Education by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Harnessing Social Media as a Knowledge Management Tool by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Handbook of Research on Global Supply Chain Management by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Data Mining by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Strategic Customer Relationship Management in the Age of Social Media by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Gender Divide and the Computer Game Industry by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Measuring and Analyzing Informal Learning in the Digital Age by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Accountancy and the Changing Landscape of Integrated Reporting by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Cyber Behavior by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Environmental Sustainability and Climate Change Adaptation Strategies by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Handbook of Research on Strategic Supply Chain Management in the Retail Industry by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Handbook of Research on Strategic Management in Small and Medium Enterprises by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Handbook of Research on Sub-National Governance and Development by Elena Veselinova, Marija Gogova Samonikov
Cover of the book ICT Management in Non-Profit Organizations by Elena Veselinova, Marija Gogova Samonikov
Cover of the book Current Trends and Future Practices for Digital Literacy and Competence by Elena Veselinova, Marija Gogova Samonikov
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy