Inside Consumption

Consumer Motives, Goals, and Desires

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Inside Consumption by , Taylor and Francis
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Author: ISBN: 9781134293759
Publisher: Taylor and Francis Publication: November 16, 2005
Imprint: Routledge Language: English
Author:
ISBN: 9781134293759
Publisher: Taylor and Francis
Publication: November 16, 2005
Imprint: Routledge
Language: English

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’.

This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’.

This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

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