Consumer Behaviour category: 842 books

Cover of Generating Customers Through Social Media

Generating Customers Through Social Media

Part 1: Creating An Online Presence

by Faisal Javaid
Language: English
Release Date: October 20, 2012

Part 1: Creating An Online Presence [Mini eBook - 850 words] …. The data generated by social media sites works to the advantage of corporations in many different ways. Lets say, you are a coffee company selling hot beverages. You have a web presence and would like to know where and whom...
Cover of Secrets of the Moneylab

Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

by Kay-Yut Chen, Marina Krakovsky
Language: English
Release Date: September 2, 2010

Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP....
Cover of Advances in Luxury Brand Management
by
Language: English
Release Date: September 21, 2017

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation...
Cover of Fe Ciega en Tu Marca

Fe Ciega en Tu Marca

¿Y si Supieras Cómo Vender Más sin Conseguir Más Clientes?

by Jorge Gil
Language: Spanish
Release Date: January 9, 2018

 ¿Y si te dijera que puedes vender más sin conseguir más clientes?   Un negocio sin ventas sencillamente no es rentable, tu lo sabes, yo lo se, y cualquier empresario contrastado o emprendedor lo sabe, quizás estes buscando la forma para vender más, es más, probablemente ha pasado...
Cover of Good People/Bad Credit

Good People/Bad Credit

Understanding Personality and the Credit Process to Avoid Financial Ruin

by Ed Morler, MBA, PhD
Language: English
Release Date: September 15, 2011

To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavioral scientist, a banker and a journalist, and bottom-line to the core, clarifies: • What we need to know...
Cover of Negative Political Advertising
by Karen S. Johnson-Cartee, Gary Copeland
Language: English
Release Date: December 16, 2013

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...
Cover of Environmental Advertising in China and the USA
by Xinghua Li
Language: English
Release Date: May 5, 2016

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and...
Cover of Stand Up To Elder Financial Abu$e
by John Rotondi
Language: English
Release Date: May 1, 2017

In his poem, Beautiful Old Age, D.H. Lawrence wrote, “It ought to be lovely to be old.” However, “lovely” is not how many aged men and women feel after being swindled. While those 65 and older comprise about an eighth of the U.S. population, they represent about a third of scam victims, according...
Cover of Decoding Luxe
by Mahul Brahma
Language: English
Release Date: July 10, 2017

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian,...
Cover of Myanmar Energy Consumption Surveys Report
by Asian Development Bank
Language: English
Release Date: October 1, 2017

A household energy consumption survey in 11 regions across Myanmar shows that firewood is mainly used for cooking (73%) and candles and torches for lighting (65%), followed by electricity for cooking (13%) and battery for lighting (17%) while the demand for modern energy sources is rapidly increasing....
Cover of Becoming an Excellence Copywriter
by V.T.
Language: English
Release Date: April 26, 2014

Want to become an excellence copywriter? This ebook is here to help you. It compiles tons of tips from REAL successful copywriters, sharing their experiences and tips with you. It takes a lot of skills and knowledge to write good sale copies that can really sell. If you want to increase...
Cover of Design Management

Design Management

Organisation and Marketing Perspectives

by Sotiris T. Lalaounis
Language: English
Release Date: September 22, 2017

Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders...
Cover of Hungry City

Hungry City

How Food Shapes Our Lives

by Carolyn Steel
Language: English
Release Date: January 31, 2013

'Cities cover just 2% of the world’s surface, but consume 75% of the world’s resources’. The relationship between food and cities is fundamental to our everyday lives. Food shapes cities and through them it moulds us - along with the countryside that feeds us. Yet few of us are conscious...
Cover of A Deeper Truth

A Deeper Truth

The New Science of Innovation, Human Choice and Societal Scale Behavior

by Tim Stroh
Language: English
Release Date: December 1, 2017

A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception,...
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