Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Decision Making & Problem Solving
Cover of the book Secrets of the Moneylab by Kay-Yut Chen, Marina Krakovsky, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kay-Yut Chen, Marina Krakovsky ISBN: 9781101444245
Publisher: Penguin Publishing Group Publication: September 2, 2010
Imprint: Portfolio Language: English
Author: Kay-Yut Chen, Marina Krakovsky
ISBN: 9781101444245
Publisher: Penguin Publishing Group
Publication: September 2, 2010
Imprint: Portfolio
Language: English

Taking the findings of behavioral economics from the cocktail party to the boardroom.

Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:

? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system

In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Taking the findings of behavioral economics from the cocktail party to the boardroom.

Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:

? Use incentives to influence employees, suppliers, and buyers
? Determine whom to trust, and how much
? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical
? Take advantage of the human tendency to game the system

In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.

More books from Penguin Publishing Group

Cover of the book Sexual Fitness by Kay-Yut Chen, Marina Krakovsky
Cover of the book Cotton's Inferno by Kay-Yut Chen, Marina Krakovsky
Cover of the book Body of Work by Kay-Yut Chen, Marina Krakovsky
Cover of the book Tales from the Nightside by Kay-Yut Chen, Marina Krakovsky
Cover of the book Syrup by Kay-Yut Chen, Marina Krakovsky
Cover of the book Megan's Mark by Kay-Yut Chen, Marina Krakovsky
Cover of the book Deadly Sky by Kay-Yut Chen, Marina Krakovsky
Cover of the book Flights by Kay-Yut Chen, Marina Krakovsky
Cover of the book Memories of Envy by Kay-Yut Chen, Marina Krakovsky
Cover of the book The Morganville Vampires: Books 1-8 by Kay-Yut Chen, Marina Krakovsky
Cover of the book Tuesday's Gone by Kay-Yut Chen, Marina Krakovsky
Cover of the book The Big Chili by Kay-Yut Chen, Marina Krakovsky
Cover of the book Hitler's Scientists by Kay-Yut Chen, Marina Krakovsky
Cover of the book Garden of Lies by Kay-Yut Chen, Marina Krakovsky
Cover of the book The Track of Sand by Kay-Yut Chen, Marina Krakovsky
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy