Negative Political Advertising

Coming of Age

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Negative Political Advertising by Karen S. Johnson-Cartee, Gary Copeland, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Karen S. Johnson-Cartee, Gary Copeland ISBN: 9781135439255
Publisher: Taylor and Francis Publication: December 16, 2013
Imprint: Routledge Language: English
Author: Karen S. Johnson-Cartee, Gary Copeland
ISBN: 9781135439255
Publisher: Taylor and Francis
Publication: December 16, 2013
Imprint: Routledge
Language: English

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

More books from Taylor and Francis

Cover of the book Mentoring in Physical Education and Sports Coaching by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book A Critical Edition of John Fletcher's Comedy, Monsieur Thomas, or, Father's Own Son by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Social Contract Theory for a Diverse World by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Modern South Asia by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Treating The Other Third by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book The Presidency and Political Science: Paradigms of Presidential Power from the Founding to the Present: 2014 by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Eighteenth-Century Coffee-House Culture, vol 3 by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Neo-Industrial Organising by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Transnationalism and American Literature by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book A Frequency Dictionary of Russian by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Cocaine Trafficking in Latin America by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Development in an Insecure and Gendered World by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Tennyson's Name by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book Exhibitions, Trade Fairs and Industrial Events by Karen S. Johnson-Cartee, Gary Copeland
Cover of the book A Linguistic Description and Computer Program for Children's Speech (RLE Linguistics C) by Karen S. Johnson-Cartee, Gary Copeland
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy