Negative Political Advertising

Coming of Age

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Negative Political Advertising by Karen S. Johnson-Cartee, Gary Copeland, Taylor and Francis
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Author: Karen S. Johnson-Cartee, Gary Copeland ISBN: 9781135439255
Publisher: Taylor and Francis Publication: December 16, 2013
Imprint: Routledge Language: English
Author: Karen S. Johnson-Cartee, Gary Copeland
ISBN: 9781135439255
Publisher: Taylor and Francis
Publication: December 16, 2013
Imprint: Routledge
Language: English

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

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