Advances in Luxury Brand Management

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Advances in Luxury Brand Management by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319511276
Publisher: Springer International Publishing Publication: September 21, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319511276
Publisher: Springer International Publishing
Publication: September 21, 2017
Imprint: Palgrave Macmillan
Language: English

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

More books from Springer International Publishing

Cover of the book Quantitative Models for Performance Evaluation and Benchmarking by
Cover of the book Applications for Future Internet by
Cover of the book The Mathematics of Options by
Cover of the book Well-Being of Youth and Emerging Adults across Cultures by
Cover of the book Physicochemical Theory of Effective Stress in Soils by
Cover of the book Cyclospora cayetanensis as a Foodborne Pathogen by
Cover of the book Citizens, Europe and the Media by
Cover of the book Fuzzy Data Warehousing for Performance Measurement by
Cover of the book Research Challenges in Modeling and Simulation for Engineering Complex Systems by
Cover of the book Gender in Transnational Knowledge Work by
Cover of the book Fuzzy Social Choice Models by
Cover of the book Chocolate, Politics and Peace-Building by
Cover of the book Practical Pelvic Floor Ultrasonography by
Cover of the book Sustainable Building with Earth by
Cover of the book Biodiversity and Conservation of Woody Plants by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy