Marketing list 94

The Marketing Power of Emotion

by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Language: English
Release Date: December 26, 2002

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious...

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

by
Language: English
Release Date: November 9, 2018

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing,...

Il linguaggio del marketing

Concreto, snello, efficace

by Malcolm McDonald, Mike Meldrum
Language: Italian
Release Date: February 19, 2016

Il testo presenta l’essenza del marketing moderno, è costituito da sette parti composte in totale da 60 concetti fondamentali che si focalizzano sulle aree imprescindibili per un operatore di settore. Tra questi per esempio: internet marketing, capire i clienti/consumatori e i mercati di riferimento,...

L'arte del passaparola

by Andy Sernovitz
Language: Italian
Release Date: September 8, 2011

«Questo è un libro per chiunque abbia qualcosa da vendere. Il marketing del passaparola non è solo per le multinazionali con budget stellari a disposizione. Le idee e le informazioni pratiche che troverete qui funzioneranno altrettanto bene per il proprietario di un ristorante, per un dentista, per...

Marketing Automation

Guida completa per automatizzare il tuo business online

by Alessio Semoli
Language: Italian
Release Date: May 18, 2015

Il marketing digitale sta vivendo una rivoluzione rilevante: da una parte i dati a disposizione per analizzare il proprio business online crescono sempre più, dall'altra i mezzi per poter promuovere la propria attività stanno diventando sempre più potenti. La marketing automation consente di automatizzare...

Marketing Organisation (RLE Marketing)

by Nigel Piercy
Language: English
Release Date: September 19, 2014

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The...

As Novas Estratégias de Marketing Digital

Como as Empresas e Empresários devem Aproveitar e Maximizar as Novas Ferramentas para Comunicar com os seus Clientes

by Greg Babayans
Language: Portuguese
Release Date: November 1, 2014

Marketing Digital Como as Empresas e Empresários devem Aproveitar e Maximizar as Novas Ferramentas para Comunicar com os seus Clientes. Guia e Manual Rápido para se iniciar nas redes digitais e tirar proveito deste novo canal de negócios. Conteúdo: o Redes...

Marketing – Die wichtigsten Grundlagen um in der Praxis erfolgreich zu sein

by Ulrich Meffert
Language: German
Release Date: September 18, 2013

Marketing bildet für jedes Unternehmen, das erfolgreich am Markt operieren will, eine grundlegende Aufgabe. Dabei hat das Unternehmen nie die volle Kontrolle über alle erfolgsbeeinflussenden Faktoren. Umso wichtiger ist es, alle zu beeinflussenden Faktoren optimal zu gestalten, und durch einen geschickten...

Online-Marketing mit Weitblick

Wie Du den schnellen Überblick über die Werbemöglichkeiten im Internet gewinnst.

by Henning Krause
Language: German
Release Date: September 23, 2016

Es ist längst nicht mehr damit getan, Produkte und Dienstleistungen an möglichst vielen Stellen im Netz zu promoten. Wer die zuvor notwendigen Hausaufgaben auf seiner Webseite bzw. im eigenen Onlineshop nicht gemacht hat, wird über kurz oder lang Schiffbruch erleiden. Dieses Buch behandelt die...

Marketing

Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele

by Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg
Language: German
Release Date: September 5, 2018

Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich eingehend allen neuen Entwicklungen der marktorientierten Unternehmensführung. In der 13. Auflage wurden alle Kapitel überarbeitet. Insbesondere...

Text Message Marketing

by Duke Morris
Language: English
Release Date: June 8, 2014

Text message marketing, also known as Mobile Marketing, SMS Marketing or short message marketing, is the latest form of Internet and mobile advertising and is quickly becoming extremely popular.There are many advantages to text message marketing and the idea behind it and finding out how to get started, is all very straightforward and fairly simple.

ABC-Analyse - Anwendung und Umsetzung im Marketing

Anwendung und Umsetzung im Marketing

by Wolfgang Wädt
Language: German
Release Date: March 19, 2009

Studienarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Fachhochschule der Wirtschaft Bergisch Gladbach, Veranstaltung: Marketing I, 8 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die ABC-Analyse ist ein...

Come fare Soldi con il Marketing Virale

Report sulle Strategie e i Segreti per “viralizzare” i tuoi prodotti e vendere di più

by Alan Revolti
Language: Italian
Release Date: February 7, 2019

Il vero vantaggio di qualsiasi tecnica di marketing virale consiste nel fatto che devi solo metterlo in movimento una volta soltanto. Da quel momento in poi, diventa un processo automatico che si diffonderà e si moltiplicherà da solo senza che tu svolga altri particolari interventi. I metodi di...

Booster Votre Chiffre D'affaires A l'aide Du Mobile Marketing

by Gaël Hamel
Language: French
Release Date: January 31, 2014

Quel est le point commun entre toutes ces entreprises : Mercedes, MTV, Jaguar, Playboy ou Subway ? Elles utilisent toutes la puissance du mobile marketing pour attirer, puis fidéliser leurs clients. Il faut dire que les avantages sont nombreux : Le téléphone portable est devenu un objet...