Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Marketing & Sales
Cover of the book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522577683
Publisher: IGI Global Publication: November 9, 2018
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522577683
Publisher: IGI Global
Publication: November 9, 2018
Imprint: Business Science Reference
Language: English

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

More books from IGI Global

Cover of the book Semantic Web by
Cover of the book Handbook of Research on Transforming Mathematics Teacher Education in the Digital Age by
Cover of the book Enterprise Development in SMEs and Entrepreneurial Firms by
Cover of the book Web-Based and Blended Educational Tools and Innovations by
Cover of the book Handbook of Research on Supply Chain Management for Sustainable Development by
Cover of the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by
Cover of the book Intelligent, Adaptive and Reasoning Technologies by
Cover of the book Emergency and Disaster Management by
Cover of the book Internet and Technology Addiction by
Cover of the book Effective Standardization Management in Corporate Settings by
Cover of the book Emerging Issues and Prospects in African E-Government by
Cover of the book Global Perspectives on Human Migration, Asylum, and Security by
Cover of the book Securing Critical Infrastructures and Critical Control Systems by
Cover of the book Handbook of Research on Promoting Cross-Cultural Competence and Social Justice in Teacher Education by
Cover of the book Dynamic Leadership Models for Global Business by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy