Marketing Organisation (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book Marketing Organisation (RLE Marketing) by Nigel Piercy, Taylor and Francis
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Author: Nigel Piercy ISBN: 9781317642695
Publisher: Taylor and Francis Publication: September 19, 2014
Imprint: Routledge Language: English
Author: Nigel Piercy
ISBN: 9781317642695
Publisher: Taylor and Francis
Publication: September 19, 2014
Imprint: Routledge
Language: English

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function
  • The analytical perspectives of information-processing theories of organisation
  • The relationship between structure and information
  • Organisational processes
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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

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