Marketing category: 13176 books
by Johanna M. Lockhart
Language: English
Release Date: September 29, 2016
Language: English
Release Date: September 29, 2016
Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate...
Marketing Strategies for Higher Education Institutions
Technological Considerations and Practices
Language: English
Release Date: May 31, 2013
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for...
How to Develop a Strategic Marketing Plan
A Step-By-Step Guide
Language: English
Release Date: September 29, 2017
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more...
Marketing Channel Strategy
An Omni-Channel Approach
Language: English
Release Date: June 3, 2016
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable...
The Heart of Marketing
Love Your Customers and They Will Love You Back
Language: English
Release Date: May 1, 2009
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer).
This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market...
by
Language: English
Release Date: July 31, 2012
Language: English
Release Date: July 31, 2012
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides...
by SmartReads
Language: English
Release Date: April 30, 2017
Language: English
Release Date: April 30, 2017
Do you use Twitter as part of your marketing strategy but it's failing to achieve your goals? Are you interested in learning how to create a successful Twitter marketing campaign? If you answered YES to any of these questions, then read on.In this book, you will learn:•The importance...
by Matt Hammon
Language: English
Release Date: March 16, 2014
Language: English
Release Date: March 16, 2014
SEO. UPSELL. HTML.
Are you new to Internet Marketing and find yourself scratching your head at some of the terms being used? Afraid in the middle of a forum to ask what a specific phrase means?
A few short years ago, I, too, was new to the world of internet marketing. Now, I make my...
Global Sport Marketing
Contemporary Issues and Practice
Language: English
Release Date: June 14, 2012
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global...
Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
Language: English
Release Date: November 1, 2010
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu...
by Jennifer Lees-Marshment
Language: English
Release Date: March 12, 2012
Language: English
Release Date: March 12, 2012
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...
Marketing and Social Media
A Guide for Libraries, Archives, and Museums
Language: English
Release Date: May 1, 2014
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion...
Attracting Attention
Promotion and Marketing for Tourism Attractions
Language: English
Release Date: July 20, 2015
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism...
Social Media Analytics Strategy
Using Data to Optimize Business Performance
Language: English
Release Date: November 12, 2017
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is...