Attracting Attention

Promotion and Marketing for Tourism Attractions

Nonfiction, Reference & Language, Transportation, Business & Finance, Marketing & Sales, Reference
Cover of the book Attracting Attention by Andi Stein, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andi Stein ISBN: 9781454197546
Publisher: Peter Lang Publication: July 20, 2015
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Andi Stein
ISBN: 9781454197546
Publisher: Peter Lang
Publication: July 20, 2015
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

More books from Peter Lang

Cover of the book «Arisierung» von Privatbanken am Beispiel des Bankhauses E. J. Meyer in Berlin by Andi Stein
Cover of the book Betriebliche und unternehmerische Dimensionen des demografischen Wandels by Andi Stein
Cover of the book Hollywood Raises Political Consciousness by Andi Stein
Cover of the book Deutsche Romantik by Andi Stein
Cover of the book Helping Students to Write Successful Paper Titles by Andi Stein
Cover of the book Poesia do terceiro espaço by Andi Stein
Cover of the book Chaos in Theater by Andi Stein
Cover of the book About Russia, Its Revolutions, Its Development and Its Present by Andi Stein
Cover of the book Popular Fiction in the Age of Bismarck by Andi Stein
Cover of the book Lovings the Strange Thing by Andi Stein
Cover of the book The Maidan Uprising, Separatism and Foreign Intervention by Andi Stein
Cover of the book Judaïsme et christianisme dans les commentaires patristiques de la Genèse by Andi Stein
Cover of the book § 174 BGB: Zurueckweisung der vom Bevollmaechtigten vorgenommenen Kuendigung eines Arbeitsverhaeltnisses und ihre Grenzen by Andi Stein
Cover of the book Die Anwendbarkeit der §§ 731 S. 2, 752 ff. BGB auf die rechtsfaehige Gesellschaft buergerlichen Rechts by Andi Stein
Cover of the book Le multiculturalisme et la reconfiguration de lunité et de la diversité dans les démocraties contemporaines by Andi Stein
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy