Marketing Strategies for Higher Education Institutions

Technological Considerations and Practices

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Leadership, Business & Finance, Marketing & Sales
Cover of the book Marketing Strategies for Higher Education Institutions by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466640177
Publisher: IGI Global Publication: May 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466640177
Publisher: IGI Global
Publication: May 31, 2013
Imprint: Business Science Reference
Language: English
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

More books from IGI Global

Cover of the book Socio-Economic and Education Factors Impacting American Political Systems by
Cover of the book Robotics by
Cover of the book Convergence of Broadband, Broadcast, and Cellular Network Technologies by
Cover of the book Contemporary Theory and Pragmatic Approaches in Fuzzy Computing Utilization by
Cover of the book Self-Organized Mobile Communication Technologies and Techniques for Network Optimization by
Cover of the book Handbook of Research on Active Learning and the Flipped Classroom Model in the Digital Age by
Cover of the book Regaining Global Stability After the Financial Crisis by
Cover of the book Emerging Trends and Applications of the Internet of Things by
Cover of the book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by
Cover of the book Ontologies and Big Data Considerations for Effective Intelligence by
Cover of the book Optimizing Student Engagement in Online Learning Environments by
Cover of the book Green Finance and Sustainability by
Cover of the book Governometrics and Technological Innovation for Public Policy Design and Precision by
Cover of the book Open Innovation in Firms and Public Administrations by
Cover of the book Ethics and Decision-Making for Sustainable Business Practices by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy